LA 2028

LA 2028 Olympics
LA 2028 Paralympics

Los Angeles was the host city of the Olympic Games in 1932 (left, below) and 1984 (center, below). When the city became a candidate city to host the 2024 Olympic Games (right ‘candidate’ logo, below) against Paris, the US Olympic Committee decided to withdraw their bid from the 2024 race and bid exclusively for the 2028 Games. This was a brilliant strategy because on July 31, 2017, the International Olympic Committee (IOC) awarded both Paris and LA to host the 2024 and 2028 Olympic Games, respecitively.


Los Angeles 1932 Olympics Logo


Los Angeles 1984 Olympics Logo


Los Angeles 2028 Olympic Candidate Logo

Pierre de Coubertin, historian and founder of the IOC from France, thought that the Olympics was not a ‘simple championship’ and as a ‘festival of the human spring.’ It is how the ‘youth of the world’ was to receive an international platform for the grand sporting events, as well as the balanced education of the human body and mind to motivate athletes. The Olympic Movement aims to contribute to a peaceful and better world, consequently. The Games are to intended to bring harmony from across all frontiers in the spirit of fairness and respect. The Olympics was a fascinating idea, even though critics had declared it to be nothing but a utopia.

Panathenaic Stadium

The Panathenaic Stadium in Athens, Greece (top) & the Memorial Coliseum in LA (right)

Aerial view of Los Angeles Memorial Coliseum, California.

I am a big fan of the Olympics. I especially love the ceremonies and how they demonstrate to the world aspects of the host country and the optimism of the games. I still remember when I was 6 years old, watching the Athens Olympics and Michael Phelps inspiring me to swim. After watching the 2016 Rio de Janeiro Olympics, I researched the candidate cities vying to host the 2024 Olympic Games. As an American, I was happy to learn that Los Angeles was one of the cities. L.A. also hosted the Games in 1984, but it didn't go so well when the Soviet Union boycotted the games for political reasons. This saddens me because I believe that the games should be inclusive and not political. The whole world is invited – regardless of race, religion or political affiliation. I designed logos for the L.A. 2028 Olympic and Paralympic Games to symbolize hope, peace, harmony and, acceptance.

“The important thing in life is not the triumph but the struggle, the essential thing is not to have conquered but to have fought well.”

- Pierre de Coubertin (1863-1937)

LA2028 Poster (LowMB)

Los Angeles 2028 Olympics Poster

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The artwork shown on this page is just a sample of my work. To see more, please visit... 

Contact E-Mail: robbie [at] ierubino [dot] com